As a small business owner, the best insights are those from your customers. Here are some suggestions:

1. Conduct customer surveys: You can create a survey and ask your customers to provide feedback on their experience with your business, what they like about your products or services, and what they would like to see improved. You can use online survey tools such as Google Forms, SurveyMonkey, or Typeform to create and send surveys.

2. Monitor social media: You can monitor social media platforms such as Twitter, Facebook, and Instagram to see what people say about your business. Monitoring these platforms will help you understand what people like or dislike about your products or services and what issues they are experiencing.

3. Use analytics tools: You can use analytics tools such as Google Analytics to track customer behavior on your website. These tools can help you understand how customers interact with your site, what pages they visit, and how long they stay.

4. Host focus groups: You can host focus groups with a small group of customers to get in-depth feedback about your business. It's easy to stage a focus group, in person or online.

5. Offer customer loyalty programs: By offering a loyalty program, you can gather information about your customers' purchasing habits and preferences. Loyalty programs are vital for understanding your customers. They will help you tailor your products or services to meet their needs and keep them returning.

The key to learning more about your customers is to be proactive and seek feedback. Understanding your customers' needs and preferences can improve your business and increase customer satisfaction. It's critical in these times. For more information on solid marketing plans, visit our website.