As Principal and Lead Strategist, Lisa’s insight and knowledge, from years of frontline experience, is beyond big-agency media departments. She understands the nuances of each media, the application of research, psycho-graphical and behavioral research to every campaign. She can take the confusion out of the ever-changing media haze, develop a clear strategy and rationale for each client. Plus, a 20-year background in sales? This combination brings an uncommon depth of understanding and experience in today’s media agency world.
SMG teams with people that know their fields of work very well. Our partnerships in the digital realm bring a special talent with their craft, for political/issue campaigns of which few can compare. Our roster of creative writers and producers have extensive work in their fields. They bring an incredible amount of talent and knowledge.
This is what makes SMG superior to others in our field. We love the challenge of every marketing situation. Every situation is different so we pull together the right people to achieve your success.