Online Foundation
Truth be known: Your website is the foundation of your business. Regardless of industry, a business’ online presence, can have a tremendous impact on its future for success. Strangly, some businesses haven't a clue that a most of their potential customers will check out their site before making a buying decision.
Having a robust online presence, particularly a website, can be make or break for generating more revenue. Clearly, there are important reasons for this. The Top reasons why a business should have a website is credibility.
Credibility
The first reason you should have a website for your business is to increase the credibility of your organization. The likelihood of a similar business or more offering the same service/product in your area is high. One way you can stand out from others is by having a website that clearly communicates quality information to your consumers and has a good visual appeal.
Without having a website, your legitimacy as a business may be in question. Having a website can give an opportunity for a great first impression and assure people that this is a real business.
Brand
Ultimately, you want to showcase your brand to your prospective customers thru the website. By establishing a clear picture of the business, what it represents and what it stands for will increase the chances of site visitors becoming your customers.
Leads
A compelling reason to have a website for your organization is the opportunity to gain leads from those interested in your information, your thought-leadership or monetary offer.
Once people find you online, they'll know how to contact you if they want to learn more. All of this leads them back to your website and presents an opportunity to increase more sales. As long as you are investing in your website with the right things such as visual appeal, the most relevant topics, information, goods, and services, then, if done correctly, your investment will give you a more than positive ROI.
Organic Traffic
If your site has been SEO-optimized, your chance of showing up in Google search results is greater. This means that when people search for your products or services, your website should show up in the search listings, giving you the opportunity to again, increase your customer base.
Saving You Time + Customer Service
When simple calls about location and hours of operation come in, they can distract staff from focusing on the most important parts of your business. Listing information such as this can diminish these types of calls and raise internal productivity.
Updates & Announcements
When you need to get the word out about how you're closed for inventory, or extreme weather is prompting an early close or want to announce new hours? Your website is on around the clock so it's easy to post a quick update and announcements to your customers. It's a way to keep them up to date on everything that you're doing. When something is relevant to them, it increases the chance of keeping them as a customer and gives potential for you to upsell them.
Digital Marketing
If you plan to utilize digital marketing for increasing leads and growing your business, you should consider driving traffic to a specific landing page. To do this effectively, you will want to use the historical traffic that has been going to your website. This helps to target the most qualified customers and get the best ROI on your ad spend. Make sure to set SEO up at the beginning of your site going LIVE so you're drawing organic traffic. It's even if you're not planning on paid digital campaigns, set this up so you have this option in the future.