Social Media

It’s a fact that social media followers are very involved with their favorite platforms. Here are the latest statistics worldwide on the most popular social media platforms as of 2023:

Facebook With over 2.9 (April 2023) billion monthly active users, Facebook remains the largest social media platform in the world. The platform is top-rated among older demographics, with most users aged 35 and above.

YouTube YouTube is the second-largest social media platform, with over 2.7 billion monthly active users. The platform is prevalent among younger demographics, with most users aged 18-34.

WhatsApp WhatsApp is a messaging app with over 2 billion monthly active users. It is viral in developing countries, often used as the primary means of communication.

Instagram Instagram has over 1.35 billion monthly active users, with most users aged 18-34. The platform is trendy among influencers and businesses looking to reach younger audiences.

TikTok As of 2021, the app has over 1.7 billion monthly active users but has seen an up to 18% decline in younger users.

LinkedIn LinkedIn is a professional networking platform with over 930 million users. The platform is prevalent among professionals and businesses looking to connect with other professionals in their industry.

It's important to note that these statistics are constantly changing, and the popularity of social media platforms can vary depending on location and demographics.