Review Management
Customers are reading your reviews
– don’t ignore them
Brands are at the mercy of third-party review management sites so it’s important to monitor and manage this process as best you can.
Whether it’s finding accommodation, booking a restaurant, choosing a new car or upgrading software for your business, reviews will impact your purchase decision.
Indeed, nearly *95% of shoppers read online reviews before making a purchase, which will have a huge impact on website conversion rates. It’s therefore vital that marketers know how to harness user–generated reviews to their advantage through a proactive review management workflow.
However, your online reviews are monitored, responding promptly to reviews is crucial, especially since Review Trackers states that 53% of customers expect businesses to reply to their online reviews within a week, 1 in 3 expect a response in 1-3 days. If there is no response, it could harm your brand perception, especially on social media.
No matter how well you manage your reviews, a few unfavorable reviews will inevitably make it into the public sphere. The critical part is securing a good partner in review management. If we are your partner, we will intercept all reviews, alert you to incoming reviews, and a prompt, respectful response will protect your brand.
Our team has several tools for review management. We can respond for you or train someone in your company to respond appropriately and promptly to keep your business in a positive light and automate reviews to help build your positive reviews. It’s never too late to begin this process.
PPC Strategy
We believe that a PPC strategy is your end to end masterplan for running successful PPC campaigns on Amazon and FB. It starts with defining the right goals and target KPIs and continues with defining a campaign structure, a set of regular optimization activities and the measurement of success by systematic reporting and benchmarking. We don’t hold back, we plunge into the weeds and give you the snapshot of progress as we go.
Why Facebook Ads? Facebook Ads should be the foundation of growing your Amazon business. There are several ways to do this — first, external traffic.
By adding this sales channel, your products will have a much wider audience exposure and potentially more sales than Amazon alone. Facebook's 2.6 billion users allow you to get your products in front of just about anyone, as long as it fits within your budget.
Adding the two sales channels increases the audience and your rankings on Amazon. Achieving sales from diverse traffic sources is a sign of popularity, and on Amazon, popular products receive more visibility. How? Your products will be placed higher on Amazon search. That's the way it's done in the online world (thank you, google).
Higher rankings mean more organic traffic, which leads to highly-valued organic sales.
We love off-Amazon traffic sources like Facebook, which allows us to build an audience you own. This scenario calls for a few strategies to get the most from audience-building tactics.
You don't own your customers when you sell your products on Amazon. When someone buys your product, they are buying from Amazon. You aren't given the chance to collect their contact info. Amazon does, and Amazon can market directly to them. They can also take your audience away instantly.
The only way to collect contact info from this audience is to get in front of them first on another channel. We will want to capture contact info, such as an email or phone number, before they find your product on Amazon.
Once you have built your customer list, you can use this list for audience building, email marketing, or even to launch and sell on your site if you want to run eCommerce from your site. This strategy can put your business in a much more steady position for online sales.
Facebook ads can be a vast and powerful growth support for an Amazon business. A successful strategy can grow your visibility on Amazon and your cash flow and help build critical assets for your business, like an email list.
The Stratosphere team will put you on track to do what many Amazon sellers don't do: taking advantage of these strategies and separating yourself from the competition.