What is brand identity?
Brand identity is tangible, so it appeals to the senses. Brand identity is what you can see.
It fuels recognition, amplifies differentiation, and makes big ideas and meaning accessible. You see it, touch it, hold it, hear it, watch it move.
To put it simply: everything that you can see (the visual language) is brand identity (some call it corporate identity).
Starting with typography, colors, logo, identity system through layout, grid, composition, motion graphic to packaging (print design) and social media graphics, web design (digital design), and much more.
Coca-cola Brand Identity - Branding Emotion
Our goal is to find artifacts that tell your story and engage people with who you are in a familiar and meaningful way.
That means ensuring every time your artifacts show up, they are consistent in their appearance, use, size, scope, color, feel, etc.
Artifacts are name, logo, tone, tagline, typeface, and shape that create an application for creating a brand.
““The art of marketing is the art of brand building. If you are not a brand you are a commodity. Then price is everything and the low cost producer is the only winner.””
When we refer to 'tone of voice,' it's not what you say but how you say it. Of course, this pertains to the words you choose but their order, rhythm, and pace, as well. Somewhat confusingly, when seen in the world of business and marketing, the phrase 'tone of voice' refers to written – rather than spoken – words. A company's tone of voice will inform all of its written copy, including its website, social media messages, emails, and packaging.
Brand identity development requires much consideration by the local business owner. In fact, this is one of the most important reasons that the business owner opts for a franchise over starting from scratch to build their business. Brand identity is that important.