the essence of business

Lately, as a business owner, have you asked the question, “Where do we go from here?” 

You already know that your business’ story needs to be told in the marketplace, making a case for your product or service. After all, if you don’t get the message out, you won’t have sales. So, you let the media reps put together some buys and come back with some commercial ideas. It seemed like things were on track. However, lately, things don’t seem to be going so well. You’re not getting traction in the marketplace. 

While there are many components in making this successful, success is most important, first, to your bottom line. So, let’s back up and stay awhile on the essence of why you do what you do, what you provide in the market square, why to some folks, it should be a compelling story. When we start with understanding the essence, we’ll know where to go from here. 

You may understand it, but, do others? Others that work with you?  Others, such as vendors that work for you? Think of your most important vendor – do they understand the underlying essence of your company? 

The definition of essence is the intrinsic nature or indispensable quality of something, especially something abstract, that determines its character. 

Consumers are being bombarded more than ever before with hundreds to thousands of messages every day. Yet, our brains can only take in a limited amount of information.  We sift these messages consciously or unconsciously, only with time to consider the things that matter most to us. Doesn’t that seem like a good reason to understand the essence of your product? 

We consider it. We must. The essence leads us to answer all other questions that relate to your success. Seems like we have a good nose for it. Give us a call, 402-639-5442.