the essence of business

Lately, as a business owner, have you asked the question, “Where do we go from here?” 

You already know that your business’ story needs to be told in the marketplace, making a case for your product or service. After all, if you don’t get the message out, you won’t have sales. So, you let the media reps put together some buys and come back with some commercial ideas. It seemed like things were on track. However, lately, things don’t seem to be going so well. You’re not getting traction in the marketplace. 

While there are many components in making this successful, success is most important, first, to your bottom line. So, let’s back up and stay awhile on the essence of why you do what you do, what you provide in the market square, why to some folks, it should be a compelling story. When we start with understanding the essence, we’ll know where to go from here. 

You may understand it, but, do others? Others that work with you?  Others, such as vendors that work for you? Think of your most important vendor – do they understand the underlying essence of your company? 

The definition of essence is the intrinsic nature or indispensable quality of something, especially something abstract, that determines its character. 

Consumers are being bombarded more than ever before with hundreds to thousands of messages every day. Yet, our brains can only take in a limited amount of information.  We sift these messages consciously or unconsciously, only with time to consider the things that matter most to us. Doesn’t that seem like a good reason to understand the essence of your product? 

We consider it. We must. The essence leads us to answer all other questions that relate to your success. Seems like we have a good nose for it. Give us a call, 402-639-5442. 
 

A Thirst for More

Are you thirsty?

Most businesses are thirsty for more business. Yes, they have options – lots of options. So many that it’s more confusing than ever. Without objective advice, your best odds of success are lower than searching for water in the middle of a desert. You don’t want to waste any more money on the wrong marketing moves. 

The question is:  Where to go for a solid strategy and a clear, actionable message that brings a great ROI? Don’t settle for a trickle of first-time customers. You can do better with an objective marketer who can get a gusher going for your business.  

While marketing technology changes every day, people don’t. They still want to know why they should do business with you. That’s where we come in. Here, at SMG, we create multi-dimensional campaigns designed to increase your bottom line and satiate the thirsty. We have a long history of formulating solid strategies and clear, actionable messaging for our clients.

Want to discuss further?  We do, too. Call us. 

Lisa Obermeyer, Lead Strategist

 

The Right Storytelling

I've been around long enough to see plenty of changes in the industry but much of the logic has remained the same. Our venues for media have opened up radically over the past 10 years to brand alongside of such personal information shared on Social Media Channels. It’s what brand gurus have sought for over 100 years. Association with a company's brand defines a person's own branding and culture they hope to evoke. 

I love helping companies tell the truth about who they are and how they benefit other companies or individuals. With the right storytelling you can make it memorable and become passionate. But, it has to pass through the checkpoints of logic and decision-making to memory and emotion. That’s what we do.

Sam Nigro

Stratosphere Media Group;  Big Picture Productions